Client: Target Corp.

Project: Holiday Wish List

Role: User Experience Design

Business Goal: Make Target the place to buy your kids' favorite toys and gifts for the holiday season by offering a fun and delightful digital list-building and sharing experience.

Audience: Kids & parents

User Goals: Make creating an account easy. Make managing multiple accounts easy. Make adding items to a list delightful and fun.

Description: Target Wish List helps kids build their holiday wish list from over 1,000 of Target's hottest toys and kids' apparel. Parents can sign in with their account, or create one right there in the app. Next, set up profiles for the kids and then let them explore the Target Wish List factory to browse the different toy rooms and add items to their wish lists.

Parents can then view each of the kids' wish lists, add or remove items, share lists with friends and family, and make their lists searchable on - just like a registry. The password-protected parent mode lets parents do all this without the kids seeing which gifts have been shared, removed or purchased.

Read the full press release here.